Today I’m back with the second installment in my series on establishing your personal brand. As agents, developing a personal brand is incredibly important. If you haven’t already seen the first part, you can check it out here.
This time I’d like to talk about creating a logo. To truly build your business into a career, you’re going to need a logo. A logo will make your brand and business more identifiable. This logo will show up on signs, flyers, mail, etc.
I delayed getting my own logo until I was six or seven years into the business, so I missed out on a lot of branding opportunities during that time. Don’t make the same mistake. Have a logo created as soon as you can.
“To truly build your business into a career, you’re going to need a logo.”
Fortunately, getting a logo made doesn’t have to be expensive. If you want something quick and low-cost, check out a company called Fiverr. Fiverr is a platform for freelancers to sell their products and services for, you guessed it, just $5. Of course, you can pay extra for rush jobs or “extras,” but the most I’ve paid for any logo using Fiverr was $15.
But don’t let the prices fool you. The artists working for Fiverr are truly skilled in what they do. For such a low cost, they definitely provide high-quality results.
As you’re developing your logo, though, remember this: It will have to fit on a letterhead and on signs. Don’t get anything too fancy or too tall. Advertising space is key, so make sure you get a logo that will fit where you need it.
If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.
